Le Blog Marketing et autre de Cecile De Rostand

Qui est Cécile De Rostand?

cecilederostand — Fri, 22 Jan 2010 11:52:01 +0000

Je vous invite à parcourir mon blog pour découvrir ma personnalité professionnelle et pour en savoir un peuplus sur moi, mon passé et mes nouvelles fraîches, demandez moi en tant qu’ami sur Facebook.

Please read my articles to know my professionnal personality and ask me as a friend on Facebook to know me better, to see where I have been and what I do in life.

Mon profil Facebook!

Brand : branding must remain the center of all attentions

cecilederostand — Wed, 16 Dec 2009 18:53:12 +0000

Yes, today I am going to talk about branding. Why? It is simple, nowadays all we heard about is how new technologies are are changing way marketing works. Specialized companies were founded and even were and remain succesful but while we talk about social networking, new channels of communication, web marketing, we must not forget that in the center of all of these topics there is the brand, the Brand – capital B. So here are some subjects to keep in your mind that branding is important and that you must pay attention to keep it the way you planned it.

As always, let’s start with a really amazing introduction : http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

Major facts :

The objectives that a good brand will achieve include:

Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty

Seth give it’s definition of branding : http://sethgodin.typepad.com/seths_blog/2009/12/define-brand.html

There are new way of branding, for instance you can share your branding even on internet but be careful with which image you share yours : http://causerelatedmarketing.blogspot.com/2009/12/co-branding-and-cause-marketing.html

And to finish : a wonderful article about branding : http://www.abanet.org/lpm/lpt/articles/ftr12092.shtml

Major facts :

The First Thought: Develop Substantive Expertise
The Second Thought: Be Creative to Build Your Bona Fides
The Third Thought: Actively Monitor Your Target Market
The Fourth Thought: Market to an Industry, Not to an Area of Law
The Fifth Thought: Seek Out and Build Relationships with Key Industry Figures
The Sixth Thought – Seek Out Face Time with Market Participants
The Seventh Thought: Be Persistent

Thank you for listening

The Third Thought: Actively Monitor Your Target Market

To be credible as a provider of legal services in a niche market, it helps immensely to be conversant in the goings-on in that market. Thanks to modern technology, following virtually any conceivable niche market is simply a matter of investing some reading time. Web sites, news filtering services, industry publications, blogs and e-mail alerts all can be accessed through or delivered to your desktop, laptop or mobile device. When you can speak knowledgeably about the latest news or issues that are the talk of the market, you earn credibility that cannot be overestimated.

Such industry knowledge is essential to your credibility and, in turn, to the success of your branding effort. In the highly specialized world of a niche market, you will not be able to “fake it,” and any efforts to do so are very likely to end poorly for you and the reputation of your brand.

The Fourth Thought: Market to an Industry, Not to an Area of Law

Les lien marketing de la semaine # 3 / Webmarketing links of the week : Social Media Marketing

cecilederostand — Mon, 30 Nov 2009 21:21:47 +0000

Today we are going to deal with Social Media Marketing

As an introduction, I suggest you to read the definition of wikipedia http://en.wikipedia.org/wiki/Social_media_marketing but there is not so much links so please let me give you some.

A french article defining the SMM

http://www.mediassociaux.com/2009/02/10/le-social-media-marketing-explique-en-3-min/

A tiny how to use social media for PR : http://www.toprankblog.com/2009/11/how-to-social-media-pr/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OnlineMarketingSEOBlog+%28Online+Marketing+Blog%29

And others approaches : http://www.toprankblog.com/2009/03/ses-ny-3-approaches-to-social-media/

Another link from toprankblog : http://www.toprankblog.com/2009/11/what-google-thinks-of-social-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OnlineMarketingSEOBlog+%28Online+Marketing+Blog%29

fun? YES! but besides it shows what matters from a living dictionnary like google, I means SEO is important but sometimes not relevant so the most important part of your job will be to keep your company / idea / product in customer’s mind ready to talk about it… think social !

So now you are ready to use and abuse of Social Media Marketing.

See you and don’t forget to leave a comment

http://www.mediassociaux.com/2009/02/10/le-social-media-marketing-explique-en-3-min/Today

Booster son audience grâce au référencement…

cecilederostand — Thu, 19 Nov 2009 18:42:06 +0000

Un travail de titan qui fini par payer mais ATTENTION, les places sont chères :

On commence par poser les bases du référencement par 5 grands principes puis on continue en approfondissant le coté “contenu” . Bien sur on fera un petit tour sur le guide su SEO (Search Engine Optimization) de google.

Et voila c’est tout pour aujourd’hui mais en suivant ces conseils déjà vous aurez marqué un sacré paquet de points…

A bientôt.